GOOGLE ADS
Google Ads (formerly Google AdWords) is one of the most popular forms of PPC advertising across many industries. That comes as no surprise with Google being the largest search engine in the world with over 3.5 billion searches—daily.
Our team is well-versed in the nuances of Google Ads management and Google Shopping campaigns, allowing us to create strategies crafted to maximize ROI.
- Expansive reach
- Easy to understand dashboard
- Certified Google Ads team.
PPC Management Services
Pay-per-click advertising allows you to purchase top positions for relevant keywords on search engines and their partner websites. With varying PPC ad formats you can reach your target audience in numerous ways. Our PPC management services allow you to utilize a full suite of paid advertising formats that deliver instant traffic to your site.
Responsive Search Ads (RSAs)
These text-based ads appear within a Google search above the organic search results. Search ads provide consumers with a snippet of information about your business, as well as a link to call you on mobile devices.
- Text ads with snippet of business information
- Link to call on mobile
- Appear above organic search results
Shopping Ads
Displayed above Google search results, Google Shopping ads include product images, prices and store information.
- Include product image, price and merchant name
- Appear above organic search results
- High click-through rate
Display Ads
Visual advertisements that display across the Google Display Network, Display ads can take the form of text, image, video and rich media. More than 2 million sites are a part of the Google Display Network, all of which have places on them that Display ads can appear.
For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.
- Text, image, video or rich media advertisements
- Appear across the Google Display Network
- Great for increasing brand awareness
Remarketing Ads
Have you ever visited a website—while considering the purchase of a product or to get more information about a service, only to have it follow you around the internet—from search engines, to news articles, to social media in the following weeks? The advertisements you saw are remarketing ads, and you can create them too.
- Appear only after you visit the website
- Follow you across the web
Local Service Listings
Local Services ads are designed to help you get more leads directly from Google by connecting your business with people who are searching for the services you offer. This type of PPC campaign will allow you to show up for people actively searching in your designated service area, and will prompt customers to call or message you directly from the ad.
- Generate leads
- Get calls and messages
- Increase customers trust with a Google badge
Google Adword process
Define Goals
Setup Adwords Campaign
Build Keywords & Targeting
Develop Ad Copy & Campaign
Monitor & Optimising Campaign
Google Adword Features
Custom Adwords Strategy
We customise Adwords Strategy to your industry, company and goals you have for the campaign.
Latest Advertising Technology
At PGUIN, we utilise the latest advertising technology to capture a precise market. We employ Google’s robust PPC network, text ad remarketing and banner remarketing to convert previous visitors, Google customer match and audience to mould your ideal target audience.
Performance optimised Advertisements
We develop custom advertisement campaign copy which are tested for performance.
Maximise ROA
At PGUIN, we believe in maximising your return on ad spend with strategic bid process.
Detailed Reporting
We believe in monitoring and tracking everything, we use Google Analytics and other data tracking software to learn from our campaigns, trends, traffic, etc.
Affordable PPC Packages
From setup to management, our comprehensive PPC plans are cost-effective and flexible, built to scale with your growing business. We developed our PPC management services with our customers in mind—that’s why all of our plans focus your budget more on ad spend, and less on unnecessary management fees. Explore our packages below and discover how our PPC management company can maximize exposure for your business.
PPC - SHOPPING
$199/mo
Flexible packages to gain exposure across Google’s Shopping Network
PPC - PREMIUM
$299/mo
A complete strategy that combines shopping and standards ads for an affordable price.
PPC - CUSTOM
$499/mo
When only the best will do—we offer full-service PPC plans to achieve your goals.
Don’t Think PPC Advertising Is for You?
If your business is struggling to gain a foothold in the marketplace, looking to expand, or improve growth this year – a proper PPC can make it happen. PPC advertising is ongoing – when PPC is executed correctly, your business should be making a positive return on investment. PPC continues to drive business through all stages of your business – from startup to IPO.
Ongoing refinement, routine maintenance all while staying on top of your competitive landscape. Make no mistake effective PPC management takes an understanding of your industry and how PPC works. This means our skilled PPC managers work with you to understand your industry, how your customers are searching all to deliver the most targeted ads to drive business your way.
Strategic Options
With Search, Shopping, Display and Remarketing ads available, there are a variety of solutions to deliver the right message for your business.
Specified Reach
Whether you're a small, local shop or a global brand, targeting options allow you to choose exactly where your advertisements will be seen.
Controlled Budget
With Google Ads, you get to choose your daily budget and are able to increase or decrease budget as needed.
Increased Exposure
PPC advertisements appear above organic search results, putting you at the top of the search page (and the top of searchers’ minds).